We are thrilled to introduce Synergistic CX, our new monthly magazine poised to become the quintessential read for customer experience (CX) professionals and enthusiasts alike. Complementing our Synergistic CX podcast series, the Synergistic CX Magazine is set to arrive at the end of each month, rich with insights, trends, and actionable strategies. Available on our website, this magazine is not just a publication but a gathering ground for a community dedicated to elevating the craft of customer experience.
Synergistic CX is not just a magazine; it's a comprehensive manual for the modern CX professional. Each issue is thoughtfully divided into sections that mirror the multifaceted nature of the industry. Here’s a brief overview of what our readers will find in each edition:
Metrics Mastery
Dive into the heart of CX metrics with our Metrics Mastery section, which features an industry study that shines a spotlight on the customer experience elements specific to that industry. Each month, we will feature a comprehensive study highlighting a distinct industry, allowing us to examine trends and identify areas of improvement tailored to diverse market sectors. Our first focused industry is Pubs, Taverns, and Alehouses, but with each study you can gain insights from:
An introduction to the industry in-focus, setting the context of the metrics and analysis to follow, as well as the objectives of the study itself.
An Industry Study Sample, which summarizes the results from the online reviews and ratings collected from thousands of locations worldwide.
A highlighting of critical areas, supported by a detailed review of the industry performance score broken down by the marketing mix elements.
A customer journey map, which helps businesses to better understand and analyze their customers' experiences by outlining the different stages, touchpoints, and steps each customer goes through.
Practical guidance on crafting a Voice of the Customer (VoC) survey, so businesses can effectively capture valuable feedback.
Meet the Experts
Reflecting on the engaging discussions from our Synergistic CX podcast here on the CX Channel, the Meet the Experts section gives readers a chance to discover the experts' backgrounds, their unique perspectives, and invaluable contributions to the field of Customer Experience. This section includes:
Short Bios that reveal the rich backgrounds and extensive knowledge of the CX experts featured in our podcast series.
Discussion Topics that recap the key points and insights shared during the podcast episodes, allowing for reflective reading and a deeper understanding.
Extended Features, including interviews and exclusive studies, that invite readers to further explore the expertise contributed by our guests, enriching the community's collective knowledge.
Tech & Methodology
Our Tech and Methodology section keeps you abreast of the latest innovations, fundamental methodologies, and practical applications in the world of CX. The section brings:
Comprehensive explorations from our Practical Guide to CX: "Customer Experience Excellence: Acquire, Analyze, Act, Achieve".
Insightful discourse on the crucial role of different CX principles and their direct impact on delivering superior customer experiences.
Expert-led methodologies and innovative tech trends that are revolutionizing the customer experience landscape, offering new insights and tools for professionals to create more personalized, efficient, and memorable interactions with their customers.
Each issue of Synergistic CX is designed to serve as a compass in the ever-changing landscape of customer experience, guiding professionals through learning and discovery, toward industry leadership.
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